Kantar media division looked to develop a platform for understanding marketing data across industries in China. We worked with engineers, designers, and project managers from the beginning until project was mature.

Kantar media division looked to develop a platform for understanding marketing data across industries in China. We worked with engineers, designers, and project managers from the beginning until the project was mature.

Martech systems were designed for industries,  KOLs, hot topics and others.  

The design of analytic systems and visualization were planned together with the China branch media division CEO, engineers, and project managers in workshops facilitated by Datadesign Studio. Designs were planned with goals of the end users (marketing analysts at Fortune 500 companies) in mind. 

Design systems were developed for Kantar in-house data design needs.

Eventually the Kantar martech platform was developed and used by Apple, CocaCola, and other Fortune 500 companies to understand China regional data.

A range of martech systems were developed, including for KOL popularity, industry trends, and trending topics.  

The design of analytic systems and visualization were planned together with the China branch media division CEO, engineers, and project managers in workshops facilitated by Datadesign Studio. Designs were planned with goals of the end users (marketing analysts at Fortune 500 companies) in mind. 

Conceptual and applied design systems were developed for Kantar future in-house data design needs.  

Eventually the Kantar martech platform was developed and used by Apple, CocaCola, and other Fortune 500 companies to understand China regional data.